This year, ZOOMLION’s Foundation Construction Machinery Division launched its “Global Service Tour,” a worldwide initiative spanning numerous countries and regions to deliver its core service philosophy of sincerity, professionalism, and efficiency directly to clients. The stop in Turkey emerged as a major highlight of the tour, not only demonstrating ZOOMLION’s sustained commitment and investment in the international market but also showcasing the image of a trustworthy Chinese brand to a global audience.
For this crucial stop of the tour, a research team led personally by Mr. Xiang Jingliang, Deputy General Manager of ZOOMLION’s Foundation Construction Machinery Division, and composed of core staff from production and process engineering, traveled to the front lines of the Turkish market to conduct in-depth market research on its series of rotary drilling rigs (Models 1, 2, 3, and 4) and diaphragm wall grabs. Focusing on the practical needs of customers, the team conducted a systematic review of the new “Golden Bull” series. They actively gathered and implemented client feedback to drive continuous product optimization, ensuring the machinery better meets the specific demands of the local market. Mr. Xiang Jingliang, along with Mr. Zuo Bingquan, Deputy General Manager of the Global Marketing Center, also led the supervision of the “Ten-Step New Machine Delivery Process,” instructing the frontline team to aim for 100% customer satisfaction in every service interaction.
The company’s breakthrough in a high-end market like Turkey is a direct result of its long-term, two-pronged strategy driven by “benchmark products” and “dedicated service.” By focusing on three key pillars—”benchmark clients,” “benchmark projects,” and “benchmark products”—ZOOMLION has successfully penetrated a customer base previously dominated by European brands, securing multiple large-volume purchase orders. Take the star model ZR185U, for instance. Through efficient, tripartite collaboration between its R&D, production, and marketing teams, ZOOMLION gained deep insights into market demands. This allowed the company to rapidly respond and accurately launch top-selling models like the ZR185U and ZR360U, effectively filling market gaps and becoming bestselling products highly favored by local customers. ZOOMLION’s presence in Turkey extends beyond product sales; it represents a deep-rooted implementation of its service philosophy. The Foundation Construction Machinery Division leverages the strengths of its local team, achieving significant success through deeply localized operations in areas such as product line synergy, local training, key account management, and market development. This dual-track service model, combining “globalization with localization,” not only enhances the timeliness and accessibility of its services but also fosters warmer, more collaborative partnerships.
The success of the Turkey tour has not only strengthened ZOOMLION’s partnerships with local clients but has also reinforced its brand image as a professional and reliable partner on a global scale. Looking ahead, ZOOMLION affirms its commitment to remaining customer-centric. Leveraging continuous technological innovation and a comprehensive global service network, the company will continue to provide superior products and full-lifecycle solutions to clients worldwide, striving for mutual success and a shared future.
