NEW YORK, October 2025 – Swiss modular furniture manufacturer USM and interior design studio Loveisenough have unveiled “The Room You Carry,” an immersive exhibition at the USM SoHo showroom that blurs the boundaries between indoors and outdoors, structure and wilderness. Conceived by Loveisenough founder Loren Daye, the installation reimagines the USM Haller system not as furniture but as an architectural medium — a material for building shelter, protection, and connection.
Drawing inspiration from Daye’s experience living off-grid, “The Room You Carry” transforms USM’s signature modular forms into sculptural, tent-like structures topped with canvas roofs and complemented by raw steel, glass, and chrome elements. Custom paravents and casegoods expand USM’s modular language, realized through 3D modeling by Path, a specialist in metal systems innovation.
Hand-carved wooden accessories made from reclaimed timber beams sourced from The Hudson Company provide a tactile counterpoint, alongside personal artifacts from Daye’s travels. Audio and video installations by wildlife photographer Jamie Kennard immerse visitors in the sounds and sights of the wilderness, bridging the sensory divide between nature and the built environment.
“The Room You Carry” explores how design mediates between stability and movement, asking what it means to create ‘home’ in a world defined by change. “How wild can you be inside a hard set of limiting parameters?” Daye reflects.
Jon Thorson, CEO and Brand Experience Director of USM North America, notes that the project “harkens back to USM’s roots in Münsingen, Switzerland — a place where architecture and nature are always in dialogue.”
Open to the public through the end of 2025, the exhibition will evolve over time, mirroring the shifting life of a fictional nomadic inhabitant and inviting visitors to reconsider how they carry their sense of home wherever they go.
