At its inaugural Thai Media Day, CNH, the world-class agriculture and construction equipment, technology, and services company, announced multiple innovation and education initiatives to boost agriculture productivity and sustainability in Thailand.
In partnership with Nakhon Sawan College of Agriculture and Technology (NSCAT), CNH is assisting the transformation of their 45 hectares of arable land and facilities into a model farm to elevate hands-on machinery training, research, knowledge and technology transfer in the local community. CNH will also support the development of a new curriculum focused on modern agriculture machines and precision farming technologies.
Mark Brinn, Managing Director for Southeast Asia and Japan at CNH said: “Our purpose of ‘breaking new ground’ through innovation, sustainability, and productivity is at the heart of everything we do. We are dedicated to supporting the sector with climate-smart machinery and technologies that advance the noble work of farmers.”
Together with Chun Woytera, Asia-Pacific President, Mr. Brinn also highlighted the importance of multi-stakeholder collaboration and co-creation to effectively integrate and implement precision farming solutions, modern machinery, and practical skills training to support Thailand’s aim of becoming a global agriculture hub.
CNH gathered experts and thought leaders at its Media Day to share their views on trends, technologies, and challenges in Thai agriculture. Present during the event were Mrs. Sumalee Chinnawong, Director of Fiber and Tuber Crop Promotion from the Ministry of Agriculture’s Department of Agriculture Extension; Mrs. Benjawan Rerksomdet, Adviser of Education Development Department at Mitr Phol; Mr. Thongarb Boon-ard, Director of Nakhonsawan College of Agriculture and Technology and Northern Region Leader of the Future Farmers of Thailand; Dr. Thiti Mahaboonpachai, Director of Pakdee College of Commerce and Technology; and Dr. Uma Seeboonruang, Vice Dean for Academic Affairs and International Affairs at King Mongkut’s Institute of Technology (KMITL).
“For farmers to successfully embrace modern machinery and technology – and consequently, for the entire agriculture value chain to flourish – we must work together to enhance capacity-building and skills training initiatives,” said Mr. Brinn.
As part of its commitment to developing future farmers, CNH supports agriculture education initiatives in Thailand, including a scholarship programme with Pakdee College. The company also strengthened its
collaboration with KMITL covering curriculum design, practical training, and internship programmes. This year, CNH and KMITL signed a Memorandum Agreement which extends the partnership to agriculture research and development (R&D).
Recognized as a Great Place to Work, CNH employs some 200 people in Thailand, which serves as its Asia-Pacific regional headquarters. It supports the farmers and builders in the market with its global Case IH, New Holland, CASE and New Holland Construction Equipment brands.
