Global Study Reveals Downtown Disconnect
Gensler has released its latest urban research report, City Pulse 2026: The Downtown Report. The Gensler Research Institute surveyed more than 35,000 residents across 75 cities and 30 countries.
The study explores how people experience their downtowns after the pandemic. It also examines what could encourage residents to visit more often.
The findings reveal a clear disconnect. About 73% of global residents rate their downtowns highly. However, fewer than half visit their downtown at least once a week.
People Need More Reasons to Stay
The study suggests that downtown popularity depends on more than access. Residents also want compelling reasons to spend time there.
People who stay downtown longer tend to rate their experience more positively. This trend appears across different cities and visitor groups.
Therefore, cities need to focus on both visitation and dwell time. Downtowns should offer places where people can eat, relax, socialize and enjoy entertainment.
Gensler Global Cities Research Leader Sofia Song said cities can address many of the barriers that keep people away.
Some challenges involve transportation and the physical environment. Others relate to comfort and whether people feel welcome in the area.
Vibrancy Can Create a Positive Cycle
The research highlights the importance of downtown vibrancy. Lively streets can attract more visitors and create a stronger sense of safety.
More people can then make public spaces feel more welcoming. This can encourage additional visitors and create a positive cycle.
City leaders can help start this cycle through better street design. Well-lit public spaces, more activities and attractive pedestrian areas can also contribute to downtown vibrancy.
Residents Want Downtowns to Feel Like Neighborhoods
The study also shows that residents want downtowns to become more than office districts.
About 40% of global residents say their ideal downtown in 10 years would combine housing, shops and offices.
Walkability also ranks among the leading attractions. Cultural and entertainment options are another major draw.
The findings suggest that successful downtowns should support a range of daily activities. People should have reasons to live, work, eat, shop and spend time there.
Transportation Remains a Major Challenge
Getting around remains one of the biggest sources of frustration for downtown visitors.
Parking costs rank among the concerns identified by residents. Limited bike lanes and confusing navigation also create challenges.
Unreliable public transportation adds another barrier. These issues can make downtown visits less convenient, even when residents have a positive view of their city centers.
Cities can address these problems through better transportation planning and pedestrian-focused design.
Design Can Improve the Downtown Experience
The study identifies several areas where design can make a difference. Residents value attractive public spaces and activities that continue beyond traditional business hours.
Lighting also plays an important role. Better-lit streets can improve the perception of safety and encourage people to spend more time outdoors.
Together, these improvements can make downtowns more inviting. They can also help cities create stronger economic activity and more vibrant communities.
About Gensler
Gensler is a global design and architecture firm focused on improving the human experience through design, research and innovation.
Founded in 1965, the firm has approximately 6,000 professionals. Its teams work with clients in more than 100 countries.
Gensler works across architecture and the built environment. Its mission centers on creating a better world through the power of design.
