Seattle, Washington – February 2026 – Goodman Real Estate (GRE), a nationally recognized multifamily investment firm, has announced a strategic leadership transition aimed at accelerating long-term growth and capital expansion.
Effective January 1, 2026, George Petrie transitioned from Chief Executive Officer to Executive Chairman. Kelli Jo Norris, formerly President, has been appointed Chief Executive Officer and will oversee all aspects of investments, operations and strategic direction.
The Goodman Real Estate leadership transition follows years of succession planning designed to strengthen portfolio expansion, deepen investor partnerships and enhance operational execution.
Structured Succession, Strategic Continuity
As Executive Chairman, Petrie will focus on governance and long-term housing strategy while supporting the executive leadership team.
“Kelli has demonstrated exceptional leadership, operational discipline and commitment to our people and partners,” Petrie said. “I have full confidence in her ability to lead Goodman Real Estate into its next chapter.”
Norris has been instrumental in shaping GRE’s investment strategy and organizational culture. As CEO, she will drive disciplined capital allocation, portfolio performance and investor alignment.
“Our ability to scale starts with alignment — between leadership, capital and execution,” Norris said. “We will continue to grow thoughtfully, operate with integrity and deliver long-term value to investors and partners.”
Expanded Capital Platform
Under the refined structure:
- Johnny Goodman continues as President of Capital Investments, leading family office and private wealth management initiatives
- Don Fosseen remains Chief Investment Officer, overseeing institutional equity growth
Founder John Goodman emphasized that the structure enables decisive expansion while maintaining underwriting discipline and risk management standards.
“This leadership alignment positions Goodman Real Estate to scale its platform, expand strategic partnerships and pursue disciplined growth across key markets,” he said.
Strong Performance Momentum
The announcement follows a significant performance year. In 2025, Goodman Real Estate completed more than $1 billion in real estate transactions, reinforcing its ability to identify high-value opportunities in growth markets while delivering stable returns.
Founded in 1980 and headquartered in Seattle, GRE manages more than 10,000 residential units nationwide, with assets valued at over $3.2 billion. The firm specializes in multifamily real estate and operates as a co-investment partner for institutional and global investors.
What This Means for Investors
The Goodman Real Estate leadership transition signals continuity rather than disruption. By separating governance, capital strategy and operational leadership, the firm aims to:
- Enhance execution efficiency
- Strengthen capital partnerships
- Support disciplined portfolio expansion
- Sustain long-term value creation
As multifamily fundamentals remain resilient in key U.S. markets, GRE’s leadership alignment positions the company for its next phase of sustainable growth and capital expansion.
