San Francisco is at the center of a new gold rush — this time powered by the rise of artificial intelligence. With billions of dollars flowing in and more than half of all generative AI companies based in the city, AI is reshaping San Francisco’s business landscape. But this surge is also more than an economic story. It’s a chance to rebuild the city for people, not just business.
Unlike earlier tech booms, this wave is concentrated in the city’s core. AI companies are choosing neighborhoods rich with amenities, walkable streets, and vibrant community spaces. This makes the boom a civic opportunity to invest in infrastructure, housing, and public life.
Reimagining SoMa as a Human-Scaled Neighborhood
Much of SoMa (South of Market) reflects its industrial past — wide roads, large buildings, and little human-scale design. But this moment allows for change. Streets like Howard Street can be transformed with green medians, tree-lined sidewalks, and expanded walkways that make the neighborhood more walkable and welcoming.
By reshaping SoMa’s streets and spaces, San Francisco can create a vibrant mixed-use district that supports both innovation and everyday life.
Why Amenities Matter More Than Ever
According to Gensler’s 2025 Global Workplace Survey, employees now see local amenities as essential. Coffee shops, outdoor spaces, grocery stores, and pharmacies ranked above gyms or transit for workplace satisfaction.
Only 38% of workers globally say they love their current workplace experience. This means that investing in neighborhood vibrancy can help attract and keep top AI talent — boosting both quality of life and economic growth.
Turning the Financial District From Vacancy to Vibrancy
San Francisco’s Financial District, once the city’s business hub, now faces high vacancy rates due to remote work. But the AI boom presents a chance to reimagine downtown as a mixed-use neighborhood that’s alive 24/7.
A study by SPUR, ULI San Francisco, Gensler, and HR&A Advisors shows that up to 11,200 housing units could be created through office-to-residential conversions in areas like SoMa, Mission Bay, and the Financial District. More residents downtown mean more foot traffic, local businesses, and community life.
Bringing Surprise and Energy Downtown
Revitalizing the city isn’t just about buildings — it’s also about creating experiences. Gensler’s City Pulse 2025 survey found that the most attractive cities offer lively, engaging public spaces.
Examples include transforming Leidesdorff Alley with a street mural to make it a colorful destination, and redesigning Front Street as California’s first “Entertainment Zone.” These kinds of small, creative projects signal that downtown is a place to work, live, and explore.
A Moment to Build a People-First City
The AI boom gives San Francisco a second chance — not just to grow its economy, but to create a more livable, connected, and vibrant city for everyone. By reinvesting in neighborhoods, turning empty offices into homes, and bringing energy to the streets, San Francisco can lead not only in technology but in urban renewal.
