Dassault Systèmes, a leading science and technology company, continues to showcase how virtual worlds enhance real-world innovations with its “Virtual Worlds for Real Life” campaign. This initiative highlights the company’s contributions to sustainable innovation in various industries, such as healthcare, infrastructure, and manufacturing. Following an immersive augmented reality experience in London’s Piccadilly Circus, Dassault Systèmes has expanded its campaign to three of Europe’s busiest transportation hubs: Charles de Gaulle and Orly airports in Paris, and St. Pancras International train station in London.
At St. Pancras International, the digital out-of-home (DOOH) campaign featured 25 dynamic screens placed on walls, pillars, and bus stops. The visuals, which include virtual twins of a human heart, a bridge, and farming equipment, were previously displayed in July and August 2024 in the station’s 56-foot-long (17 meters) “Connecting Bar” waiting area, reaching approximately 400,000 travelers. The images were designed to spark curiosity about the role of virtual worlds in improving healthcare, infrastructure, and manufacturing.
The visuals in Charles de Gaulle airport included three dynamic screens and digital pillars at check-in, arrivals, and immigration areas, along with traditional billboards. Over 100 digital screens also animated the lounges in both Charles de Gaulle and Orly airports. With more than 100 million passengers passing through these airports in 2023, and 91,000 passengers daily at St. Pancras, the campaign reached a significant global audience.
Dassault Systèmes collaborated with BETC France to create the tagline and visuals, and worked with Zenith France for campaign deployment across the stations and airports. This initiative marks a milestone in Dassault Systèmes’ strategy to use compelling visuals to demonstrate the transformative impact of virtual worlds on real life.
