Genie has introduced Genie 360, a new digital experience designed to simplify equipment ownership and help customers improve machine uptime.
Genie 360 brings together connected tools and support systems across the entire equipment lifecycle. The platform supports customers from machine delivery and operation to service, maintenance, and warranty management.
The new digital ecosystem helps equipment owners reduce delays, access information faster, and manage machines more efficiently. It combines telematics, fleet management, training resources, service tools, and customer support in one connected experience.
“Equipment owners don’t need more disconnected tools. They need clarity,” said Nicole George, Genie Vice President of Strategy & Brand Experience. “Genie 360 delivers practical visibility and faster support that makes equipment ownership easier.”
Digital Tools Built for Field Operations
Genie 360 includes several tools designed to support technicians, operators, fleet managers, and rental businesses.
Serial Hub and Machine QR Codes allow users to quickly access machine-specific information. Technicians can scan a QR code on the equipment to find manuals, safety documents, and maintenance details without searching through multiple systems.
Genie Assist provides 24/7 conversational support through Serial Hub. The digital assistant uses Genie documentation to help technicians identify issues and complete repairs faster.
Warranty Hub simplifies warranty management. Customers can register products, submit claims, track requests, and manage the full warranty process through one platform.
My Fleet, available through the myGenieLift portal, gives customers a complete view of their Genie equipment. Users can quickly identify machines needing service, updates, or attention.
The Genie 360 ecosystem also includes existing digital solutions such as Genie Lift Connect® telematics, which provides machine data to help reduce downtime, and the Tech Pro™ Learning Experience Platform, which delivers technical training in multiple languages.
Other support tools include Visual Remote Assistant, which helps technicians troubleshoot equipment remotely, and Genie’s updated customer call center, which uses AI-powered tools to improve response times.
“By connecting these tools as one ecosystem, we can deliver a smoother customer experience,” said Matt Skipworth, Genie Vice President of Global Services and Digital Solutions. “Reducing complexity helps customers service and maintain equipment more efficiently.”
Genie said the Genie 360 platform reflects its continued focus on connecting machines, information, and support services to help customers improve productivity and reduce equipment downtime.
About Genie
For 60 years, Genie has been a global provider of aerial work platforms and material handling solutions. The company’s equipment supports customers across construction, rental, and industrial markets worldwide.
